Simply put marketing covers 2 key areas
1- knowledge and understanding of the market to develop products or services to enable the business to grow
2- the ability to deliver your message in a unique way to generate awareness of your offer, interest in what you have and a desire to engage an action, usually in the form of an enquiry or purchase decision.
These 2 things can manifest themselves in many different forms and understanding what your goals are is vital to enable marketing to begin to play a part.
Do you want to grow awareness of your brand to engage more retailers to sell your product?
Do you need more traffic (to your website or store)?
Do you need to launch a new product into the market?
Do you need help to work out what the next new product/service/offer is?
These are just some of the areas where marketing is central to your ability to grow your business.
If you know what you want, but not how to, OR you need help working out what’s next, we can work with you to embark on strategically reviewing the steps to achievement and the key routes to deliver whatever it is we need to ensure you get the solution you require.
email – david@chptr4.com
Chptr4 Marketing 